Celebrity Beauty Brands

Hair care is self-care. How we honor our hair is how we honor who we are & who we come from. - PATTERN #HonorYourPattern

Tracee Ellis Ross is serving up the scoop on the new Pattern Beauty Lightweight Conditioner!

Prepare your edges Gather your curls Turn up the volume, celebrate our roots This is a revolution Make art, make a point Make waves, make space Take shape, take flight...

Tracee Ellis Ross on her journey to understanding, loving and getting to know her hair, and the creation of her Pattern hair care line.

Actor and "Mixed-ish" producer Tracee Ellis Ross talks about growing up in the ‘80s, embracing her multiracial identity, and launching her hair care brand, Pattern Beauty. - The Daily Show...

An intimate look at Rihanna's creative process. Watch as the superstar puts together her own Fenty collection and debuts her new clothing. - Vogue Directed by Lucas Flores Piran...

Wanna see all the Fenty Beauty Lip Trio shades? Watch as Rihanna swatches every single shade of the Fenty Beauty Lip Trios in Summer Daze Summer Nights from the Beach...

Rihanna debuted our new Killawatt Foil at the Met Gala in 2017, and now Priscilla Ono is here to show you how to get the look! Shop Killawatt Foil in...

In this video makeup tutorial, Rihanna gets real about more-is-more beauty with a little help from Fenty. Directed by Lucas Flores Piran Filmed at One&Only Palmilla in Los Cabos...